And then it's more or less to fill in the space in between. I started off with two very sloppy drawings: one that I wanted to use at the start of the scene and one that I wanted to use at the end. For example, the scene where our main character falls towards “the camera.” To be as efficient as possible, many scenes are around one second long, but they are looping, so we could use that loop for a couple of seconds.įor the more difficult scenes, it’s mostly trial and error. Once that felt on track, I started to animate the different scenes we put out from the storyboard. After that, I started to test the animation, which essentially means creating a scene to get a feel of the movement. Martin’s process: Once we came up with the style and design for the character in the video, I started drawing him from different angles to get a feel of what he looked like from different perspectives. Martin focused on drawing and animating the 2D, and Erik focused on creating the 3D backgrounds. Once we’d chosen our direction, we started to draw it out into a storyboard.įrom there, we basically split the process into two different directions, 2D and 3D. Q: What did the process look like for creating this video?Ī: We wanted this to be a tight collaboration right from the start, so we had several creative meetings to brainstorm different stories for this video.

And we thought that type of style would also go very well with a dystopian story like this. And so we just watched a lot of Samurai Jack, which has a look that we both love. So we’ve tinkered with that idea, and when the opportunity to create a music video with such a fitting song, we just couldn’t resist.įor the look, we first and foremost wanted to do something where we mixed 2D and 3D. It was almost like waking up from a coma. Q: Where did you get your inspiration for this project?Ī: The idea that the screens control people’s minds came partly from the fact that we’ve been in isolation for, I don’t know how long, and you’ve watched so many ads that they’ve almost become one’s friends.īut it also stems from a day in December, I think, when Google had some technical difficulties, and everything that we use in our day-to-day lives did not work.

5 July 2021 5 min read / Inspire Me From Sketch to Finished Product: How to Create an Animated Music VideoĮpidemic Sound animators Erik Svensson and Martin Hellstrand join us in this blog post to give us the low down on how they went about producing their latest project: the animated music video to the Epidemic Sound track ‘Minitaur’ by Tigerblood Jewel.

How long does the sketch trial last